Tobacco-Free Living
Red Ribbon Week in October  

Red Ribbon Week is an opportunity to raise awareness and mobilize communities to combat tobacco, alcohol, and drug use among Soldiers and Retirees, their families, Army civilians and contractors.

What is it?

The last full week of October has been designated as Red Ribbon Week in support of substance abuse education and prevention activities in the military.  It is now the oldest and largest drug prevention program in the nation reaching millions of young people. Wear your Red Badge proudly and have the courage to say no to drugs!

The exact dates that Red Ribbon Week are celebrated may vary among organizations.  Learn the history external link behind Red Ribbon Week.


Red Ribbon Week poster 2012
USAPHC Red Ribbon Week Poster

 Why is it important to the Army?

Red Ribbon Week raises awareness and mobilizes communities to combat tobacco, alcohol, and drug use. Army Medical Command officials urge beneficiaries dealing with substance abuse to take advantage of the many available options to prevent and treat substance abuse and disorders.

What programs are available?

Each year the military services promote Red Ribbon Week activities to support efforts to keep service members and their families drug-free. The DOD and Army have developed a number of educational programs to raise awareness of substance abuse and disorders. For example, The Army Substance Abuse Program's Warrior Pride Campaign is a prevention campaign that focuses on the incompatibility of substance abuse with Army Values and the Warrior Ethos.

DOD’s "Quit Tobacco. Make Everyone Proud" tobacco cessation campaign is available online to Soldiers and Retirees, their families, Army civilians and contractors. Users can log-on to develop a personalized quitting plan, play games and chat on-line with a cessation counselor. As well, many Army medical treatment facilities offer tobacco cessation programs.

The "That Guy" social marketing campaign targets 18-24 year old service members and features the embarrassing social consequences of alcohol abuse. Check out the interactive website at external link.


·         Quit Tobacco - Make Everyone Proud" Campaign external link

·         Army Substance Abuse Program (includes Warrior Pride) external link

·         Drug Abuse Prevention TRICARE Management Activity external link

·         Drug Abuse Treatment TRICARE Management Activity external link


What other organizations are doing for Red Ribbon Week